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01 / Blueprints

Start with a whole program, not a snippet.

One command writes six journeys, their emails and their segments into your repo, as code you own and edit from the first minute.

saas-trial

7 journeys · 9 emails · 4 segments · 4 events

A free trial end to end, including both ways it can finish.

STEP 1
Copy the blueprint into your repo
cow init --blueprint saas-trial
STEP 2
Send these 4 events from your app

activated

Congratulates someone on their first project and says what is next.

1 emailSee the flow →

activation-nudge

Helps a trial that has not created its first project yet.

2 emailsSee the flow →

invite-your-team

Asks someone working alone to bring their team in.

1 emailSee the flow →

trial-converted

Welcomes a trial that became a paid subscription.

1 emailSee the flow →

trial-ended

Tells someone their trial has ended and what happens now.

1 emailSee the flow →

trial-ending

Gives three days' notice before a trial ends.

2 emailsSee the flow →

trial-welcome

Opens a trial with the one thing to do first.

1 emailSee the flow →