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01 / Blueprints

Start with a whole program, not a snippet.

One command writes six journeys, their emails and their segments into your repo, as code you own and edit from the first minute.

mobile-game

6 journeys · 7 emails · 4 segments · 5 events

A player's first week, the hint when they get stuck, and the way back after a month away.

STEP 1
Copy the blueprint into your repo
cow init --blueprint mobile-game
STEP 2
Send these 5 events from your app

day-two-return

Invites a new player back for a second session.

1 emailSee the flow →

first-purchase

Confirms a player's first in-app purchase reached their account.

1 emailSee the flow →

lapsed-player

Invites a player back who has not opened the game in a month.

2 emailsSee the flow →

onboarding

Nudges a new player who stopped partway through the tutorial.

1 emailSee the flow →

spender-care

Thanks a player who has spent past the threshold, with a perk.

1 emailSee the flow →

stuck

Sends a hint to a player who keeps failing the same run.

1 emailSee the flow →