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01 / Blueprints

Start with a whole program, not a snippet.

One command writes six journeys, their emails and their segments into your repo, as code you own and edit from the first minute.

ecommerce

6 journeys · 9 emails · 4 segments · 4 events

A shopper's whole life with your store, from the first visit to the VIP perk.

STEP 1
Copy the blueprint into your repo
cow init --blueprint ecommerce
STEP 2
Send these 4 events from your app

abandoned-checkout

Reminds someone who left items in their cart, twice at most.

2 emailsSee the flow →

first-order-thanks

Thanks a first-time customer, then asks how the order went once it arrives.

2 emailsSee the flow →

replenishment

Reminds a regular customer to reorder before they run out.

1 emailSee the flow →

vip

Thanks a customer who has spent past the VIP threshold.

1 emailSee the flow →

welcome

Introduces the store to a shopper who has not ordered yet.

1 emailSee the flow →

winback

Invites a customer back who has not ordered in months.

2 emailsSee the flow →